Ad Server Directory
An A–Z directory of 12 ad servers for publishers, with what each platform is best for, pricing model and supported formats.
| Ad server | Best for | Pricing | Score |
|---|---|---|---|
 AdButler |
Mid-size and enterprise publishers, multi-site media groups, newsletters and retail media networks that want an independent ad server with strong support. | Tiered plans based on impressions; pricing published on the vendor's website. | 9.3 |
 AdGlare |
Smaller publishers that want a lightweight hosted ad server. | Published plans. | 6.8 |
 Adnuntius |
European news publishers that want ad serving plus a self-serve advertiser portal. | Custom pricing; contact sales. | 7.7 |
 AdSpeed |
Small and mid-size publishers with simple direct-sold needs. | Published tiered pricing. | 6.8 |
 Broadstreet |
Local and community news publishers selling direct to local businesses. | Plans based on publisher size; contact sales. | 7.6 |
 Epom |
Ad networks and agencies that need a white-label ad server. | Tiered plans; pricing available on request or published for some tiers. | 7.1 |
 Equativ |
Large publishers wanting ad serving and SSP in one platform. | Custom pricing; contact sales. | 7.3 |
 FreeWheel |
Broadcasters and premium video and CTV publishers. | Enterprise custom pricing. | 6.3 |
 Google Ad Manager |
Publishers that prioritize Google programmatic demand and have experienced ad ops staff. | Free tier for smaller publishers; Ad Manager 360 is custom-priced. | 6.6 |
 Kevel |
Engineering-led teams building custom ad products or retail media networks. | Custom pricing; contact sales. | 7.9 |
 Magnite SpringServe |
Video and CTV publishers that work with Magnite demand. | Custom pricing; contact sales. | 6.3 |
 Revive Adserver |
Technical teams that want a free, self-hosted ad server. | Free open-source license; hosting and maintenance costs are your own. | 6.2 |