Ranked #5 of 12 · October 30, 2026
Equativ review
Equativ (formerly Smart AdServer) combines a publisher ad server with a supply-side platform, giving large publishers direct and programmatic tools in one stack. It suits enterprise publishers, particularly in Europe.
Visit Equativ websiteOverview
Equativ offers ad serving, programmatic monetization and CTV/video capabilities. The combined ad server and SSP model gives publishers integrated yield management, though it is a larger platform to adopt.
At a glance
- Best for
- Large publishers wanting ad serving and SSP in one platform.
- Pricing model
- Custom pricing; contact sales.
- Headquarters
- Paris, France
- Formats
- Display, Native, Video (VAST), CTV, In-app
- Website
- equativ.com
Pros
- Combined ad server and SSP
- Strong video and CTV
- Enterprise scale
Cons
- Complex for smaller teams
- Pricing not published
Scores
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