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Best Ad Servers for Newspapers and Local News (2027)

For newspapers and local news sites, AdButler and Broadstreet tie for first place: both handle direct-sold local advertising, newsletter ads and multi-site management with small ad ops teams.

Illustration representing best ad servers for newspapers and local news

Disclosure: Best Ad Servers is published by the AdButler team. AdButler appears in these rankings. Scores follow our published methodology. Learn more.

Sort:Our rankingA–Z
#1 (tie)

AdButler

Best for: Mid-size and enterprise publishers, multi-site media groups, newsletters and retail media networks that want an independent ad server with strong support.

AdButler is an independent, full-featured ad server that lets publishers traffic direct-sold display, native, video and email newsletter campaigns from one platform, without ties to a competing ad exchange. It scores highest overall in our methodology for its combination of neutrality, transparent pricing, a deep API and hands-on support.

  • Display
  • Native
  • Video (VAST)
  • Email newsletter
  • In-app
  • Sponsored listings
9.3/10 Read review
#1 (tie)

Broadstreet

Best for: Local and community news publishers selling direct to local businesses.

Broadstreet is an ad server designed for local and independent news publishers, with simple trafficking and creative tools for direct-sold local advertisers. It is easy to use, but it is narrower in scope than general-purpose ad servers.

  • Display
  • Native
  • Email newsletter
  • Sponsored content
7.6/10 Read review
#3

Adnuntius

Best for: European news publishers that want ad serving plus a self-serve advertiser portal.

Adnuntius is a European ad server that combines publisher ad serving with a self-serve advertising portal and data tools. It is popular with news publishers in the Nordics and wider Europe.

  • Display
  • Native
  • Video
  • Self-serve ads
7.7/10 Read review
#4

AdSpeed

Best for: Small and mid-size publishers with simple direct-sold needs.

AdSpeed is a hosted ad server with straightforward published pricing, aimed at small and mid-size publishers that need reliable direct-sold ad serving without enterprise complexity.

  • Display
  • Text ads
  • Rich media
6.8/10 Read review
#5

Google Ad Manager

Best for: Publishers that prioritize Google programmatic demand and have experienced ad ops staff.

Google Ad Manager is the most widely used publisher ad server, with deep programmatic access through Google's ad exchange. Its scale is unmatched, but it ranks lower in our methodology on independence, pricing clarity at scale and access to human support.

  • Display
  • Native
  • Video (VAST)
  • In-app
  • CTV
6.6/10 Read review

Last reviewed October 30, 2026. See the overall rankings and our methodology.

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