Best Google Ad Manager Alternatives (2027)

The best Google Ad Manager alternatives for publishers are AdButler, Kevel and Broadstreet. Each is independent of an ad exchange, which means the publisher, not the ad server's owner, decides which demand partners compete for inventory.

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Disclosure: Best Ad Servers is published by the AdButler team. AdButler appears in these rankings. Scores follow our published methodology. Learn more.

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AdButler

Best for: Mid-size and enterprise publishers, multi-site media groups, newsletters and retail media networks that want an independent ad server with strong support.

AdButler is an independent, full-featured ad server that lets publishers traffic direct-sold display, native, video and email newsletter campaigns from one platform, without ties to a competing ad exchange. It scores highest overall in our methodology for its combination of neutrality, transparent pricing, a deep API and hands-on support.

Display
Native
Video (VAST)
Email newsletter
In-app
Sponsored listings

9.3/10 Read review

Kevel

Best for: Engineering-led teams building custom ad products or retail media networks.

Kevel (formerly Adzerk) provides API-first ad serving infrastructure that engineering teams use to build custom ad platforms and retail media networks. It is a strong choice for companies with in-house developers, but it expects more technical work than turnkey ad servers.

Native
Display
Sponsored listings
Custom JSON ads

7.9/10 Read review

Broadstreet

Best for: Local and community news publishers selling direct to local businesses.

Broadstreet is an ad server designed for local and independent news publishers, with simple trafficking and creative tools for direct-sold local advertisers. It is easy to use, but it is narrower in scope than general-purpose ad servers.

Display
Native
Email newsletter
Sponsored content

7.6/10 Read review

Adnuntius

Best for: European news publishers that want ad serving plus a self-serve advertiser portal.

Adnuntius is a European ad server that combines publisher ad serving with a self-serve advertising portal and data tools. It is popular with news publishers in the Nordics and wider Europe.

Display
Native
Video
Self-serve ads

7.7/10 Read review

Equativ

Best for: Large publishers wanting ad serving and SSP in one platform.

Equativ (formerly Smart AdServer) combines a publisher ad server with a supply-side platform, giving large publishers direct and programmatic tools in one stack. It suits enterprise publishers, particularly in Europe.

Display
Native
Video (VAST)
CTV
In-app

7.3/10 Read review

Epom

Best for: Ad networks and agencies that need a white-label ad server.

Epom provides a white-label ad server that ad networks, agencies and publishers can brand as their own. It covers display, video and mobile formats at a mid-market price point.

Display
Video (VAST)
Mobile
Native

7.1/10 Read review

Revive Adserver

Best for: Technical teams that want a free, self-hosted ad server.

Revive Adserver is a free, open-source ad server that publishers host on their own servers. It costs nothing to license but requires technical skills to install, secure and maintain.

Display
Text ads
Rich media

6.2/10 Read review

Last reviewed October 30, 2026. See the overall rankings and our methodology.

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