Ranked #2 of 12 · October 30, 2026
Kevel review
Kevel (formerly Adzerk) provides API-first ad serving infrastructure that engineering teams use to build custom ad platforms and retail media networks. It is a strong choice for companies with in-house developers, but it expects more technical work than turnkey ad servers.
Visit Kevel websiteOverview
Kevel offers ad decisioning, reporting and audience APIs rather than a traditional point-and-click ad server. Retailers and marketplaces use it to build sponsored product programs, and publishers with engineering resources use it to power custom native placements.
At a glance
- Best for
- Engineering-led teams building custom ad products or retail media networks.
- Pricing model
- Custom pricing; contact sales.
- Headquarters
- Durham, North Carolina, USA
- Formats
- Native, Display, Sponsored listings, Custom JSON ads
- Website
- www.kevel.com
Pros
- Very flexible API-first design
- Strong for sponsored products and retail media
- Independent of ad exchanges
Cons
- Requires developer resources to implement
- Pricing not published
- Less suited to non-technical ad ops teams
Scores
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