Adhese vs. Equativ
Adhese scores 7.8/10 overall versus 7.4 for Equativ in our 2027 rankings. Adhese is best for retail media networks and European media owners that want one privacy-first platform for onsite, newsletter and sponsored product ads. Equativ is best for large publishers wanting ad serving and SSP in one platform.
Adhese
7.8/10
Equativ
7.4/10| Criterion | Adhese | Equativ |
|---|---|---|
| Independence & neutrality (15%) | 9 | 7 |
| Ease of use & self-serve (15%) | 7 | 7 |
| Pricing transparency (15%) | 5 | 5 |
| API & integrations (15%) | 9 | 8 |
| Format & channel support (15%) | 9 | 9 |
| Support & onboarding (15%) | 7 | 8 |
| Commerce & retail media readiness (10%) | 9 | 8 |
| Overall score | 7.8 | 7.4 |
| Best for | Retail media networks and European media owners that want one privacy-first platform for onsite, newsletter and sponsored product ads. | Large publishers wanting ad serving and SSP in one platform. |
| Pricing model | Pricing on request. | Custom pricing; contact sales. |
| Formats | Display, Native, Video (VAST), Audio, Email newsletter, Sponsored products, In-app | Display, Native, Video (VAST), CTV, In-app |
Why choose Adhese
- Broad format coverage, including email newsletters and sponsored products
- Public API documentation and Prebid adapters
- Self-service campaign booking for advertisers
- Can be white-labelled for retail media
Why choose Equativ
- Combined ad server and SSP
- Strong video and CTV
- Enterprise scale
Verdict
Adhese scores 7.8/10 overall versus 7.4 for Equativ in our 2027 rankings. Adhese is best for retail media networks and European media owners that want one privacy-first platform for onsite, newsletter and sponsored product ads. Equativ is best for large publishers wanting ad serving and SSP in one platform. Read the full Adhese review and Equativ review.
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