Ranked #3 of 24 · November 2, 2026

Adhese review

Adhese is a Belgian ad serving platform used by retail media networks, media owners and publishers. It covers display, native, video, audio, email newsletter and sponsored product ads, with public API documentation and Prebid support.

Visit Adhese website
7.8/10

Overview

Adhese combines ad serving, inventory management, targeting and a campaign manager in one platform, and it can be white-labelled for retail media. Its documentation covers display and HTML5 creatives, native, VAST video and audio, in-app delivery through its API, server-side email newsletter ads and sponsored products. Developers get public docs for booking, creative and request APIs plus Prebid.js and Prebid Server adapters. Advertisers can book their own campaigns in a self-service portal. Pricing is not published, and onboarding is sales-led. Ahold Delhaize holds a minority stake in the company.

At a glance

Best for
Retail media networks and European media owners that want one privacy-first platform for onsite, newsletter and sponsored product ads.
Pricing model
Pricing on request.
Headquarters
Ghent, Belgium
Formats
Display, Native, Video (VAST), Audio, Email newsletter, Sponsored products, In-app
Website
adhese.eu

Pros

  • Broad format coverage, including email newsletters and sponsored products
  • Public API documentation and Prebid adapters
  • Self-service campaign booking for advertisers
  • Can be white-labelled for retail media

Cons

  • Pricing not published
  • Sales-led onboarding
  • Sponsored products flow is still being developed

Scores

Independence & neutrality
9

No exchange or DSP of its own found; Ahold Delhaize holds a minority stake.

Ease of use & self-serve
7

Self-service booking for advertisers, but onboarding is sales-led.

Pricing transparency
5

Pricing is not published; quotes on request.

API & integrations
9

Public docs for booking, creative and request APIs, plus Prebid.js and Prebid Server adapters.

Format & channel support
9

Display, native, VAST video and audio, in-app, email newsletter and sponsored products.

Support & onboarding
7

Support team with ticketing and incident requests.

Commerce & retail media readiness
9

Built for retail media networks, with sponsored products and white-labelling.

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