Ranked #9 of 24 · November 2, 2026

EXADS review

EXADS is a white-label ad server from Dublin that ad networks, agencies and publishers run under their own brand. It documents more than 20 formats, including display, native, VAST video, CTV, in-app and email.

Visit EXADS website
7.1/10

Overview

EXADS hosts the platform and lets operators brand it with their own name, look and ad serving domain. Its format list is long: display and rich media, native, VAST video, CTV with server-side ad insertion, in-app, email banners and sponsored listings, plus popunders and push notifications. Public API documentation and Prebid and OpenRTB support cover programmatic. A self-serve advertiser portal is included. Pricing is quoted, and the company also runs its own DSP, adxnow.

At a glance

Best for
Ad networks and agencies that want a branded, self-serve ad platform with programmatic built in.
Pricing model
Pricing on request.
Headquarters
Dublin, Ireland
Formats
Display, Native, Video (VAST), CTV, In-app, Email, Rich media, Sponsored listings
Website
www.exads.com

Pros

  • White-label branding, including the ad serving domain
  • Very broad format list
  • Public API with Prebid and OpenRTB support
  • Self-serve advertiser portal

Cons

  • Runs its own DSP (adxnow)
  • Pricing not published
  • Sales-led setup

Scores

Independence & neutrality
7

Also runs its own DSP, adxnow.

Ease of use & self-serve
7

Self-serve advertiser portal; the platform is set up by the vendor after a sales call.

Pricing transparency
5

Pricing is not published; quotes on request.

API & integrations
9

Public API docs, plus Prebid and OpenRTB 2.5 support.

Format & channel support
9

Display, rich media, native, VAST video, CTV, in-app, email and sponsored listings.

Support & onboarding
7

Vendor team and documentation library; status page published.

Commerce & retail media readiness
5

Sponsored listings and a marketplace business case, without retail data tools.

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