Adnuntius vs. EXADS
Adnuntius and EXADS both score 7.1/10 overall in our 2027 rankings. Adnuntius is best for european news publishers that want ad serving plus a self-serve advertiser portal. EXADS is best for ad networks and agencies that want a branded, self-serve ad platform with programmatic built in.
Adnuntius
7.1/10
EXADS
7.1/10| Criterion | Adnuntius | EXADS |
|---|---|---|
| Independence & neutrality (15%) | 7 | 7 |
| Ease of use & self-serve (15%) | 7 | 7 |
| Pricing transparency (15%) | 5 | 5 |
| API & integrations (15%) | 8 | 9 |
| Format & channel support (15%) | 8 | 9 |
| Support & onboarding (15%) | 8 | 7 |
| Commerce & retail media readiness (10%) | 6 | 5 |
| Overall score | 7.1 | 7.1 |
| Best for | European news publishers that want ad serving plus a self-serve advertiser portal. | Ad networks and agencies that want a branded, self-serve ad platform with programmatic built in. |
| Pricing model | Usage-based SaaS pricing (no revenue share); quotes on request. | Pricing on request. |
| Formats | Display, Native, Video, Self-serve ads | Display, Native, Video (VAST), CTV, In-app, Email, Rich media, Sponsored listings |
Why choose Adnuntius
- Self-serve portal included
- Strong European publisher footprint
- Audience targeting and data activation
Why choose EXADS
- White-label branding, including the ad serving domain
- Very broad format list
- Public API with Prebid and OpenRTB support
- Self-serve advertiser portal
Verdict
Adnuntius and EXADS both score 7.1/10 overall in our 2027 rankings. Adnuntius is best for european news publishers that want ad serving plus a self-serve advertiser portal. EXADS is best for ad networks and agencies that want a branded, self-serve ad platform with programmatic built in. Read the full Adnuntius review and EXADS review.
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