Ad Server ROI Calculator
Enter your own numbers to see what your ad inventory earns each month, what the ad server and the team running it cost, and what is left.
What a small improvement is worth
Selling 5 more of every 100 impressions at the same price would add $500 a month, 73% of the cost of the Standard plan. That is why tools that save ad ops time, add formats such as newsletter or video ads, or let advertisers book themselves often matter more than the monthly fee. This is an example, not a forecast.
About these numbers
- Revenue, sell-through, prices and staff time are your own inputs. Nothing you type is stored.
- Ad server prices are the smallest published plan that covers your volume, taken from each vendor's own website on November 5, 2026. Overage charges and add-ons are not included. Vendors that only quote prices are not in the list.
- Vendors count usage differently (ad requests, impressions or events), so check what your volume means on each plan.
Choosing on more than price? See the full rankings and our methodology.