Criteo vs. inClick Ad Server
Criteo and inClick Ad Server both score 7.0/10 overall in our 2027 rankings. Criteo is best for retailers that want access to Criteo's network of brand advertisers. inClick Ad Server is best for publishers and niche ad networks that want a private-label ad server for display and sponsored listings at a low starting price.
Criteo
7.0/10
inClick Ad Server
7.0/10| Criterion | Criteo | inClick Ad Server |
|---|---|---|
| Independence & neutrality (15%) | 5 | 9 |
| Ease of use & self-serve (15%) | 7 | 8 |
| Pricing transparency (15%) | 5 | 7 |
| API & integrations (15%) | 8 | 7 |
| Format & channel support (15%) | 8 | 6 |
| Support & onboarding (15%) | 7 | 7 |
| Commerce & retail media readiness (10%) | 10 | 4 |
| Overall score | 7.0 | 7.0 |
| Best for | Retailers that want access to Criteo's network of brand advertisers. | Publishers and niche ad networks that want a private-label ad server for display and sponsored listings at a low starting price. |
| Pricing model | Custom pricing; contact sales. | Cloud Standard $25/month; Cloud Enterprise from $597/month; download edition quoted. |
| Formats | Sponsored products, Onsite display, Offsite media, Retail media | Display, Text ads, Sponsored listings |
Why choose Criteo
- Large network of brand advertisers
- Onsite and offsite retail media
- Strong commerce data
Why choose inClick Ad Server
- Low published starting price
- Fully private-labelled
- Self-serve advertiser accounts and billing
- Hosted or self-hosted options
Verdict
Criteo and inClick Ad Server both score 7.0/10 overall in our 2027 rankings. Criteo is best for retailers that want access to Criteo's network of brand advertisers. inClick Ad Server is best for publishers and niche ad networks that want a private-label ad server for display and sponsored listings at a low starting price. Read the full Criteo review and inClick Ad Server review.
Not sure which ad server fits?
Tell us about your sites, newsletters and goals and our editors will point you to the right shortlist.