Ranked #8 of 15 · October 30, 2026
Criteo review
Criteo offers retail media technology that helps retailers monetize onsite and offsite inventory and gives brands access to its commerce media network. It is powerful for retailers that want Criteo's demand, but the same company runs the technology and a major demand source.
Visit Criteo websiteOverview
Criteo's retail media products let retailers sell sponsored products and display ads on their own sites and extend campaigns offsite, drawing on Criteo's network of brand advertisers and commerce data. Retailers evaluating it should weigh access to that demand against keeping control of their own advertiser relationships.
At a glance
- Best for
- Retailers that want access to Criteo's network of brand advertisers.
- Pricing model
- Custom pricing; contact sales.
- Headquarters
- Paris, France
- Formats
- Sponsored products, Onsite display, Offsite media, Retail media
- Website
- www.criteo.com
Pros
- Large network of brand advertisers
- Onsite and offsite retail media
- Strong commerce data
Cons
- Technology and demand run by the same company
- Not designed for publisher ad serving
- Pricing not published
Scores
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