Ranked #9 of 15 · October 30, 2026
CitrusAd review
CitrusAd is a retail media platform that powers sponsored product ads on retailer websites and apps. Owned by Publicis Groupe, it is built for grocery and retail chains rather than publishers, and it ranks lower in our methodology on independence and pricing transparency.
Visit CitrusAd websiteOverview
CitrusAd gives retailers and marketplaces the tools to sell sponsored product placements in search results and category pages, with self-serve campaign tools for brands. Publicis Groupe acquired CitrusAd in 2021, so the platform sits inside an advertising agency holding company.
At a glance
- Best for
- Large retailers and grocers launching sponsored product ads.
- Pricing model
- Custom pricing; contact sales.
- Formats
- Sponsored products, Onsite display, Retail media
- Website
- www.citrusad.com
Pros
- Purpose-built for sponsored products
- Used by large grocery and retail chains
- Self-serve tools for brands
Cons
- Owned by an advertising agency holding company
- Not designed for publisher ad serving
- Pricing not published
Scores
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