Overview

Adition has been around since 2004 and became part of Virtual Minds in 2021. Its selling points are German data residency, an ISO 27001 data centre and cookieless identity tools. Video and audio are served through VAST 4, with ad pods and video hosting, and a mobile SDK covers in-app banners. Programmatic runs through Virtual Minds' own Yieldlab SSP, and the same group runs a DSP and a DMP. Pricing is quoted, and no public API documentation was found.

At a glance

Best for: German and European publishers that need data hosted in Germany.
Pricing model: Pricing on request.
Headquarters: Freiburg im Breisgau, Germany
Formats: Display, Video (VAST), Audio, In-app
Website: virtualminds.com/adition/

Pros

Data hosted in Germany (ISO 27001)
VAST 4 video and audio with ad pods
Cookieless identity tools

Cons

Same group runs an SSP and a DSP
Pricing not published
No public API documentation found

Scores

Independence & neutrality

Owned by Virtual Minds, which also runs the Yieldlab SSP and the Active Agent DSP.

Ease of use & self-serve

Hosted, with sales-led onboarding.

Pricing transparency

Pricing is not published; quotes on request.

API & integrations

An API is described, but no public documentation was found.

Format & channel support

Display, VAST video and audio, and in-app.

Support & onboarding

Vendor support from Germany.

Commerce & retail media readiness

Identity and data tools, without sponsored products.

Adition review

Overview

At a glance

Pros

Cons

Scores

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