Ranked #17 of 24 · November 2, 2026
Adform Publisher Ad Server review
Adform's Publisher Ad Server lets large publishers run direct and programmatic demand side by side. It comes from Copenhagen-based Adform, which also runs its own DSP and SSP.
Visit Adform Publisher Ad Server websiteOverview
The Publisher Ad Server is aimed at publishers managing their whole inventory, with forecasting and a feature that lets direct and programmatic deals compete for each impression. Adform documents mobile, desktop, rich media and video formats, and header bidding is supported, with a Prebid adapter for Adform demand. Pricing is not published and onboarding is through Adform's sales team. Because Adform also runs a DSP and an SSP, publishers who want a fully neutral setup should weigh that.
At a glance
- Best for
- Large publishers that want enterprise forecasting and direct and programmatic deals in one Adform stack.
- Pricing model
- Pricing on request.
- Headquarters
- Copenhagen, Denmark
- Formats
- Display, Rich media, Video, Mobile
- Website
- site.adform.com/solutions/publisher-ad-server/
Pros
- Direct and programmatic deals compete for each impression
- Forecasting for large inventories
- Header bidding support
Cons
- Owner also runs a DSP and an SSP
- Pricing not published
- Built for large teams
Scores
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