AdButler vs. Epom
AdButler scores 9.3/10 overall versus 7.1 for Epom in our 2027 rankings. AdButler is best for mid-size and enterprise publishers, multi-site media groups, newsletters and retail media networks that want an independent ad server with strong support. Epom is best for ad networks and agencies that need a white-label ad server.
Disclosure: Best Ad Servers is published by the AdButler team. AdButler appears in these rankings. Scores follow our published methodology. Learn more.
AdButler
9.3/10
Epom
7.1/10| Criterion | AdButler | Epom |
|---|---|---|
| Independence & neutrality (15%) | 10 | 8 |
| Ease of use & self-serve (15%) | 9 | 7 |
| Pricing transparency (15%) | 9 | 7 |
| API & integrations (15%) | 9 | 7 |
| Format & channel support (15%) | 9 | 8 |
| Support & onboarding (15%) | 10 | 7 |
| Commerce & retail media readiness (10%) | 9 | 5 |
| Overall score | 9.3 | 7.1 |
| Best for | Mid-size and enterprise publishers, multi-site media groups, newsletters and retail media networks that want an independent ad server with strong support. | Ad networks and agencies that need a white-label ad server. |
| Pricing model | Tiered plans based on impressions; pricing published on the vendor's website. | Tiered plans; pricing available on request or published for some tiers. |
| Formats | Display, Native, Video (VAST), Email newsletter, In-app, Sponsored listings | Display, Video (VAST), Mobile, Native |
Why choose AdButler
- Independent: no competing ad exchange
- Self-serve advertiser portal and white-label options
- Deep REST API and documentation
- Strong email newsletter ad support
- Responsive, human support and migration help
Why choose Epom
- White-label branding
- Broad format support
- Mid-market pricing
Verdict
AdButler scores 9.3/10 overall versus 7.1 for Epom in our 2027 rankings. AdButler is best for mid-size and enterprise publishers, multi-site media groups, newsletters and retail media networks that want an independent ad server with strong support. Epom is best for ad networks and agencies that need a white-label ad server. Read the full AdButler review and Epom review.
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